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Advertisements in Our Life(95期)

時(shí)間:2020-09-18 15:09 作者:向宇 編審:
編者按:
  生活中英語(yǔ)隨處可見,一個(gè)標(biāo)語(yǔ),一首歌,一部電影……留意生活中的英語(yǔ)現(xiàn)象,你會(huì)發(fā)現(xiàn)原來(lái)學(xué)英語(yǔ)很簡(jiǎn)單。


  【Show time作品秀】
Advertisements in Our Life
 
  There are many kinds of advertisements in our life, some of which may fool people into buying their products, but some of which educate people about health, safety, and welfare, so we should be fully aware of them.
  Advertising plays an important part in our daily life, we can benefit from it if we can learn to distinguish between commercial advertisements and public service advertisements. In the meanwhile, we should know whether the advertisements tell a lie or the truth.
  Advertisements can tell people a lot of information about their products, which help people to make the right choice among all kinds of products without wasting time. However, some advertisements just tell the customers the advantages of their products, which the bad effects are often left out. We may fall for this kind of tricks. So next time, when buying a product, we should make the best choice instead of falling for the tricks. (寶應(yīng)中學(xué)10級(jí)21班 楊 悅)


Can you speak English?
  The English language has become an international language because it is used by people in most countries in the world now. If we want to find a good job in the future, we must learn to speak English.
  Do you think English is very important? Oh yes, of course. In modern society, if you want to do some business with foreigners, you must speak English because most of them speak and write in English. Today, most of business letters are written in English, and most of valuable and important books are written in English. If you know a wealth of English, you will read newspapers and magazines in English and acquire a lot of knowledge which can help you to get in touch with others. You can also do what you should do to protect the world peace. In a word, English is used widely.
  Do you think English is interesting and beautiful? I learn that not all like English, because they are not good at their English study. Maybe they feel a little tired of it. But I want to tell you “It doesn’t matter”. Do you like watching film or listening to music? There are many films and music in English. When you have a rest, you can see an English film or listen to an English song. These activities can relax yourself. You will feel pleased with them and you will be interested in English sooner or later.
  Can you speak English? Ha, if you can not speak it well, let us pay more attention to English in our life! Try your best! I believe you can. 。▽殤(yīng)實(shí)驗(yàn)初中09級(jí)15班 韓 晨)

English Is Used in Daily Life
  Maybe many people think English is very far away from our daily life, but it is a wrong idea. In fact, English is very close to our life.
In many places, we can see a lot of signs written in English, if you don't understand English very well, how could you know what they mean? So English is very useful in our daily life.
  Now many brands' advertisements are written in English, including many famous ones. Such as IBM, and it means British Broadcasting Corporation, which uses an advertisement“No business too small, no problem too big.”In Chinese it means“沒(méi)有不做的小生意,沒(méi)有解決不了的大問(wèn)題。” These advertisements even can help the brands to sell well.
  In our English classes, we can talk with teachers or classmates in English, this will also improve our spoken English and study skills. If we practice more and listen more, I'm sure we can study English much better.
  And there are some useful ways to learn English well in our daily life. Because we often see a lot of details in the street, on the food packages or on the labels attached to some clothes. To pay attention to the details around us is the best and the most effective way to study English.
  If you love watching and enjoying the movies, you’d better study English well because there are many famous films produced in Hollywood and most of them are in English.
  Do you want to study English well? Are you still worried about learning English or thinking it is too hard to remember English grammar or vocabulary? Please remember the most important thing: English is used in daily life! (寶應(yīng)實(shí)驗(yàn)初中09級(jí)16班 朱 琪)

English in Life
 
  There are many English words in our life, do you know? No? Well, never mind. Let me tell you.
  In the world, many people speak English. In China, lots of people speak English too. In fact,there are lots of English words around us. They are in lyrics, slogans, and movies. Do you find them? They are very interesting. We should pay more attention to them.
  In our life, we can often see some English slogans: ‘To protect the environment is everybody's business.’ ‘Come on!’ And English is more apparent in the movie. Now we all love songs and many of them have English lyrics, like ‘baby, money’, ‘now, anyhow’. Besides, we can hear people speak English in our daily life like these: ‘Hello’, ‘Sorry’ and ‘Thanks’.
  So let us learn English well! It’s wonderful! Don’t you think so? (Huaian Foreign Language School Bao Jie Grade 7, Class 8)

  
  【Laugh of the day百事可樂(lè)】

  1. Doesn't it ever stop raining around here?
  One wet, windy weekend I was returning to Alaska, on a ferry, filled with visitors. I overheard a tourist ask a young boy, “Doesn't it ever stop raining around here?”
  “I don't know,”came the reply, “I'm only seven years old.”
  這里的雨從來(lái)沒(méi)停過(guò)嗎?
  一個(gè)風(fēng)雨交加的周末,我乘渡船回阿拉斯加州,船上擠滿了游客。我聽到一名游客問(wèn)一個(gè)小男孩:“這里的雨從來(lái)沒(méi)停過(guò)嗎?”
  “我不知道,”男孩回答說(shuō),“我才7歲。”

  
  2.The Result of Laziness
  Mother:“Why were you kept after school today, Johnny?”
  Johnny:“Teacher told us to write an essay on 'The Result of Laziness', and I turned in a blank sheet of paper.”
  懶惰的后果
 
  媽媽:“今天放學(xué)后,你為什么要被留下來(lái),約翰尼?”
  約翰尼:“老師讓我們寫一篇作文《懶惰的后果》,我交了一張白紙。”

  
  3. She ate all my bait.
  The young boy protested vigorously when his mother asked him to take his little sister along fishing. “The last time she came,” he objected, “I didn't catch a single fish.”
  “I'll talk to her,” his mother said, “and I promise this time she won't make any noise.”
  “It wasn't the noise, Mom," the boy replied, "She ate all my bait.”
她把誘餌都吃了
 
  當(dāng)媽媽提出讓小男孩帶著妹妹一起去釣魚時(shí),他堅(jiān)決反對(duì)。“上次她跟著我,”他反對(duì)說(shuō),“我連一條魚都沒(méi)能釣上。”
  “我會(huì)告訴她,”媽媽說(shuō),“我保證這次她不再發(fā)出響聲了。”
  “媽媽,不是響聲,”男孩回答,“是她把所有的誘餌都吃了。”


  【Cultures文化】

   1. 感謝和應(yīng)答(Thanks and responses )
  Thank you(thanks).在日常生活中無(wú)處不在,在西方國(guó)家,父母為子女或者子女為父母做了事,常常要說(shuō)聲Thank you (thanks).Thank you 主要用于以下場(chǎng)合:1)別人為你做了事或饋贈(zèng)禮物等時(shí);2)別人向你道賀時(shí);3)聽到別人贊揚(yáng)你的話語(yǔ)時(shí)(我們中國(guó)人不太習(xí)慣說(shuō)Thank you,而習(xí)慣說(shuō)些謙虛的話);4)用于表示禮貌的承受,相當(dāng)于 “Yes.” (No, thank you 則表示客氣的拒絕)。
  回答感謝的常用語(yǔ)是:Not at all./ That’s all right./ That’s OK./ You’re welcome./ Don’t mention it./ It’s nothing./ It’s my(a) pleasure./I’m glad of the help.

  2. 漫話問(wèn)候語(yǔ)
  不同的地理和社會(huì)文化環(huán)境產(chǎn)生出特有的語(yǔ)言習(xí)慣,在口語(yǔ)中表現(xiàn)得尤為明顯,就漢英兩種語(yǔ)言來(lái)說(shuō),就有很多不同。
  我們中國(guó)幅員遼闊,但歷史上一直沒(méi)能解決好人們的吃飯問(wèn)題,能否吃飽肚子成為人們關(guān)心議論的話題,經(jīng)過(guò)長(zhǎng)期的演變,“吃了嗎?”便成了一句通用的問(wèn)候語(yǔ)。其實(shí),問(wèn)話人并非真正關(guān)心事實(shí)如何,對(duì)方也不必過(guò)于拘泥,按實(shí)際情況回答。說(shuō)“吃了”或“沒(méi)吃呢“這些并沒(méi)有多大區(qū)別,僅是客套而已,F(xiàn)在我們?cè)缫越鉀Q了吃的問(wèn)題,所以這一問(wèn)候語(yǔ)完全失去了其字面上的含義。另一方面,可能中國(guó)人一向講究吃的學(xué)問(wèn),不是有幾大菜系之說(shuō)嗎?各地的風(fēng)味小吃更是不在話下了。這一飲食文化特色,無(wú)疑曾對(duì)漢語(yǔ)語(yǔ)言習(xí)慣的形成有過(guò)深遠(yuǎn)的影響。
  我們?cè)賮?lái)看看英國(guó),作為歐洲的一個(gè)島國(guó),因?yàn)樘厥獾牡乩砦恢茫臍夂虺D瓿睗,多霧,首都倫敦是有名的“霧都”,常常陰雨綿綿。英國(guó)人出門時(shí)無(wú)論天氣如何,總忘不了隨身帶把傘,所以英語(yǔ)中關(guān)于“傘”的故事特別多。天氣便成了人們時(shí)常關(guān)心的話題。另一方面,英國(guó)人認(rèn)為談?wù)撎鞖獠簧婕皞(gè)人隱私,人人可發(fā)表意見,不致引起誤會(huì)。所以英語(yǔ)中有Good morning. Good afternoon. Good evening. Lovely day, isn’t it? 之類的問(wèn)候語(yǔ)也就很自然了。時(shí)間久了,也就成了與實(shí)際情況沒(méi)什么關(guān)系的問(wèn)候語(yǔ),而失去了字面的含義。
  同樣是英語(yǔ),到了美國(guó),又有了特點(diǎn)。近年來(lái),美國(guó)社會(huì)暴力事件增多,人們便一改過(guò)去用Goodbye! (原義“上帝與你同在”,即God be with you.)而常用Take care!來(lái)道別,意為“當(dāng)心”,“珍重”。也許是對(duì)上帝的保佑失去了信心,還是自個(gè)兒當(dāng)心吧!顯得更為親切、自然。
  可見,我們學(xué)習(xí)英語(yǔ),只學(xué)習(xí)單詞和語(yǔ)法等等是遠(yuǎn)遠(yuǎn)不夠的,還要注意學(xué)習(xí)與英語(yǔ)有關(guān)的背景知識(shí),才能做到入鄉(xiāng)隨俗(Do in Rome as the Romans do.),避免產(chǎn)生誤會(huì)或鬧出笑話。


  【Snacks快餐】
The   English   Advertisements(英語(yǔ)廣告)
  在當(dāng)今信息時(shí)代的社會(huì)中,廣告無(wú)處不在。一條出色的廣告語(yǔ)不僅吸引人的眼球,更帶來(lái)生活品味上的共鳴和憧憬,它是商品的香水,在無(wú)形中催眠顧客,從而主導(dǎo)我們的感官選擇,即使它只停留在美妙的文字上, 對(duì)我們來(lái)說(shuō),也是一種額外的享受。作為英語(yǔ)廣告逐漸形成了自己鮮明的特點(diǎn):簡(jiǎn)明易懂,生動(dòng)形象,幽默新奇。同學(xué)們,你們注意到了嗎?下面,就讓我們一起欣賞一下經(jīng)典的廣告語(yǔ)哦!
  1.Time is what you make of it. (Swatch)
  天長(zhǎng)地久(斯沃奇手表)
  2.Start Ahead.(Rejoice)
  成功之路,從頭開始。(飄柔)
  3.Fresh-up with Seven-up.(Seven-up)
  提神醒腦,喝七喜。(七喜)
  4.Intel Inside.(Intel Pentium)
  給電腦一顆奔騰的“芯”。(英特爾 奔騰)
  5.Connecting People.(Nokia)
  科技以人為本。(諾基亞)
  6.For the Road Ahead.(Honda)
  康莊大道。(本田)
  7.Let us make things better.(Philips)
  讓我們做得更好。(飛利浦)
  8.Enjoy Coca-Cola.(Coca-Cola)
  請(qǐng)喝可口可樂(lè)。(可口可樂(lè))
  9.Generation Next.(Pepsi)
  新的一代。(百事)
  10.Communication unlimited.(Motorola)
  溝通無(wú)極限。(摩托羅拉)
  11.Behind that healthy smile,there ’s a
  Crest kid.(Crest toothpaste)
  健康笑容來(lái)自佳潔士。(佳潔士牙膏)
  12.Obey your thirst.
  服從你的渴望。(雪碧)
  13.Take time to indulge.
  盡情享受吧。ㄈ赋脖ち瑁
  14.Poetry in motion, dancing close to me.
  動(dòng)態(tài)的詩(shī),向我舞近。(豐田汽車)
  15.Just do it.
  只管去做。(耐克運(yùn)動(dòng)鞋)
  16.The taste is great.
  味道好極了。(雀巢咖啡)
  17.Feel the new space.
  感受新境界。(三星電子)
  18.Intelligence everywhere.
  智慧演繹,無(wú)處不在。(摩托羅拉手機(jī))
  19.The choice of a new generation.
  新一代的選擇。(百事可樂(lè))
  20.Take Toshiba, take the world.
  擁有東芝,擁有世界。(東芝電子)
  The English Advertisements


  【English news英語(yǔ)新聞】
  
  He's back! Arnie returns as cartoon Governator
  施瓦辛格回歸娛樂(lè)圈, 化身超級(jí)英雄“州長(zhǎng)俠”
  Three months after standing down as California governor, Arnold Schwarzenegger is to return as a cartoon superhero version of himself, The Governator, he announced this week. The former champion bodybuilder turned Hollywood star — catchphrase "I'll be Back"
  在三個(gè)月前從加州州長(zhǎng)位置退下來(lái)后,阿諾德?施瓦辛格本周宣布,他將以漫畫人物“州長(zhǎng)俠”的形象復(fù)出。“州長(zhǎng)俠”以施瓦辛格為原型,是一名超級(jí)英雄。施瓦辛格曾經(jīng)是健美冠軍,后來(lái)成了好萊塢明星,他的名言是“我會(huì)回來(lái)的”。


  This spells trouble! Real-life Dumbledore opens world's first wizard school
  美國(guó)老人辦全球唯一注冊(cè)魔法學(xué)校
  He is the real-life wizard headmaster giving Harry Potter’s Dumbledore a run for his money.
  Oberon Zell-Ravenheart, 68, has dedicated his life to studying the Dark Arts - even doing the shopping in his wizard costume and wand.
  他是現(xiàn)實(shí)版的“魔法學(xué)校校長(zhǎng)”,讓“哈利?波特”中的鄧布利多校長(zhǎng)也感到了競(jìng)爭(zhēng)。現(xiàn)年68歲的奧伯倫·澤爾·瑞文哈特將一生的精力都用于研究黑魔法,甚至去超市購(gòu)物時(shí)也穿著魔法袍帶著魔杖。


  【English songs英文歌曲】
Yesterday Once More(昨日重現(xiàn))
 
  這是一首上世紀(jì)歐美最經(jīng)典的英文歌曲,始創(chuàng)于1973年,曾被無(wú)數(shù)個(gè)歌手翻唱過(guò)。理查德·卡朋特和約翰·貝迪斯為回應(yīng)七十年代早期的懷舊風(fēng)創(chuàng)作了這首歌曲,作為電影《生命因你而動(dòng)聽》的插曲,入圍奧斯卡百年金曲,現(xiàn)在這首歌已成為永恒暢銷單曲之一。

  When I was young
  當(dāng)我年輕時(shí)
  I'd listened to the radio
  我喜歡聽收音機(jī)
  Waiting for my favorite songs
  等待我最喜愛(ài)的歌
  When they played I'd sing along
  我常獨(dú)自為它伴唱
  It makes me smile
  笑容滿面
  Those were such happy times
  那段多么快樂(lè)的時(shí)光
  And not so long ago
  我是多么想知道他們?nèi)チ四膬?br />   How I wondered where they'd gone
  并不遙遠(yuǎn)
  But they're back again
  但是它們又回來(lái)了
  Just like a long lost friend
  像一位久未謀面的舊日朋友
  All the songs I love so well.
  那些歌我依舊喜歡
  Every Sha-la-la-la
  每一聲
  Sha-la-la-la Every Wo-o-wo-o
  每一聲
  Wo-o-wo-o Still shines
  仍然閃亮
  Every shing-a-ling-a-ling
  每一聲
  shing-a-ling-a-ling  That they're starting to sing
  當(dāng)他們開始唱時(shí)
  So fine.
  如此歡暢
  When they get to the part
  當(dāng)他們唱到
  Where he's breaking her heart
  他讓她傷心的那一段時(shí)
  It can really make me cry
  我真的哭了
  Just like before
  一如往昔
  It's yesterday once more.
  這是昨日的重現(xiàn)
  (Shoobie do lang lang)
  無(wú)比惆悵
  Looking back on how it was in years gone by
  回首過(guò)去的那些時(shí)光
  And the good times that I had
  我曾有過(guò)的歡樂(lè)
  Makes today seem rather sad
  今天似乎更加悲傷
  So much has changed
  一切都變了
  It was songs of love that I would sing to them
  這就是那些跟著唱過(guò)的舊情歌
  And I'd memorize each word
  我會(huì)記住每個(gè)字眼
  Those old melodies
  那些古老旋律
  Still sound so good to me
  對(duì)我仍然那么動(dòng)聽
  As they melt the years away.
  可以把歲月融化


  【Buzzwords熱詞快遞】

  1.be left in the basket 被置于籃子之中
  源自英國(guó)舊時(shí)習(xí)俗。舊時(shí)英國(guó)一些育嬰堂門邊放置幾只籃子或筐子,以便接收棄嬰,免得他們因無(wú)人照看而夭折。這些棄嬰多為私生子或窮苦人家的孩子。由此產(chǎn)生be     left in the basket 一語(yǔ),用來(lái)喻指“被遺棄(忽視、擱置)”或“落選”。
  [例句] All other plans are left in the basket. 所有其他方案都被擱置在一旁。

  
  2. bury / dig up the hatchet 埋入 / 挖出戰(zhàn)斧
  源自北美印第安人風(fēng)俗習(xí)慣。在印第安人部落中,斧子不僅是生產(chǎn)工具,也是戰(zhàn)斗武器。印第安人常在斧子上刻上條紋以記錄自己殺敵的數(shù)目。因此,當(dāng)敵對(duì)雙方講和時(shí),雙方都要將戰(zhàn)斧埋入地下,代表摒棄仇恨、敵對(duì)和毆?dú)ⅲ允竞徒。而?dāng)他們重新開戰(zhàn)時(shí),又會(huì)舉行儀式,將戰(zhàn)斧挖出。后來(lái),人們就將 bury up the hatchet 比喻為“休戰(zhàn);重歸于好”,而dig up the hatchet 則喻指“宣戰(zhàn)”。
  [例句] The two men had been enemies a long time, but after the flood they buried the hatchet. 這兩人相敵甚久,但一場(chǎng)洪水使他們重歸于好。


  3. come hat in hand 持帽而來(lái)
  源自英國(guó)民俗。根據(jù)當(dāng)時(shí)英國(guó)的民間習(xí)俗,當(dāng)一個(gè)人窮困潦倒、無(wú)以為生時(shí),就可以手持帽子,低聲下氣地向別人乞討,以獲取他人的同情,這是一種非常丟臉的行為,所以一般人除非迫不得已,否則是不會(huì)這樣做的。所以,come hat in hand 常用來(lái)比喻“走投無(wú)路”、“窮困潦倒”、“有求于人”。
  [例句] Retired workers need not come hat in hand to ask for supplementary allowance. 退休工人就不必卑躬屈膝地請(qǐng)求追加補(bǔ)助費(fèi)了。




 



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